Social media is ubiquitous in today’s era. It’s everywhere and everyone loves to be on social media to update the world about themselves or stay updated by the world.
About 62% of the global audience is on social media making the market as saturated as it can be.
People use social media to relieve their stress, brands and businesses use it to promote their businesses and politicians use it to play politics online.
Amongst this crowd of users how can you increase social media audience on your profiles? How do you plan to engage, grab and hook those users to like, comment, follow, share and subscribe your pages?
Don’t worry because this blog is going to be a stress buster for you, providing you the best tips and strategies to increase your social media audience in 2025.
1. Create interesting content
A global survey revealed that the primary reason for people to come on social media is to connect with people and their families.
However, many of the people revealed that they open social media to just pass their leisure time, or to watch content which they think is worthy of investing time in.
The latter audience is your audience because they are on social media to consume content.
- Create interesting content by selecting a niche in which you can make maximum content.
- Add proper lighting and utilize the best video and image editing tools out there.
- Maximize informational content by making posts, videos regarding issues which matter the most.
- Interesting content can also be boosted if you know why you are making content on social media. The “why” question matters the most on social media.
2. Select your niche now
Niche selection is important because your entire content strategy is standing on its pillars.
Try to make content in niches which everyone can relate to, so they can share it to others too.
You can make posts and videos on the following niches to boost your audience and reach on social media:
- Businesses (because more and more people are going for freelancing and businesses in today’s world).
- Food (a popular niche because we all love to eat plus you can also make food review videos and posts too).
- Fashion (it is an age of consumerism, start making content on fashion industry to become a part of this trillion dollar industry)
- Spiritualism (make more and more content on spiritualism because people have become tired of all day materialism)
- Scientific content (a massive follower-count has been observed on pages promoting and educating people about science).
These all are popular niches but it’s really important to discover your own particular niche and content-type.
3. Start using analytics now
Social media analytics tools provide valuable insights that allow businesses, influencers, and marketers to optimize their content and improve their online presence.
Instagram Insights offers data on impressions, reach, engagement, and audience demographics. It helps users determine the best posting times and content types that resonate with followers.
TikTok Analytics provides measurements such as video views, watch time, traffic sources, and follower activity which are important for understanding content performance and audience growth.
For video creators, YouTube Analytics tracks watch time, retention, click-through rates, and revenue. It helps users optimize thumbnails, titles, and content strategies to increase viewership and monetization.
Facebook Insights, available through Meta Business Suite, provides in-depth data on post reach, engagement, page views, and ad performance, allowing businesses to refine their social media strategies.
4. Invest in paid ads
If you are facing difficulties in increasing your reach organically you can also go for running ads on instagram, facebook, youtube or tiktok.
Social media ads allow you to target specific audiences and demographics on your social media. You can attract relevant followers quickly by running ads instantly.
Start running ads on social media by following these simple steps:
- Set objectives (define goals of your ad campaign such as awareness, traffic or sales).
- Choose the right platform (instagram for visual engagement, tiktok for younger audience, linkedIn for professionals)
- Define your audience (location, age, behavior, interests)
- Select an ad format (like image, carousel, video formats)
- Set your budget and schedule
5. Be consistent
Consistency has always been the key to success when it comes to social media.
You have to set up a content calendar to monitor your posting schedule on social media. Being consistent can help you hook your audiences for a longer period of time.
The audiences on social media are in billion and if you will stop making content on a consistent basis, your competitors may take you over on social media.
To stay consistent:
- Create a content calendar (plan your posts in advance)
- Post regularly or multiple times a week to stay engaged.
- Utilize scheduling tools (use AI-driven automatic tools to schedule and post automatically)
- Engage daily with your audiences in comments, DMs, stories, polls and contests.
6. Buy active social media engagement
If you can’t wait for your page or profile to grow gradually you can invest in buying social media engagement from active service providers across the internet.
These social media marketing companies provide various engagement metrics, allowing you to buy TikTok followers, YouTube subscribers, Facebook followers and many other measurements to increase credibility, reliability and authority of your social media pages.
All you have to do is search for a trustworthy source from whom you can buy social media measurements from and purchase your desired packages from them.
You should also do proper platform research too before buying followers for your social media.
For instance, instagram has more users than linkedIn worldwide so it’s recommended that you buy Instagram followers rather than linkedIn followers.
You can find a bunch of service providers offering all types of engagements for all social media platforms.
Conclusion
In 2025 if you are not on social media then you are nowhere. But, if you aren’t applying and implementing the right strategies on your social media then consider yourself a no one on social media.
More than 5 billion people are on social media. It means the market is fecund, it’s ripe and it’s available for you to target the audience of your choice.
This blog gave you the best tips, strategies and advice to boost your social media audiences in 2025 and take your profiles to the next level.