In the realm of self-publishing, having the right tools and resources can be the difference between success and obscurity. One of the most important aspects of bringing a book to market, especially in the digital age, is acquiring an ISBN (International Standard Book Number). For U.S.-based and English-speaking self-publishers, Bowker ISBN stands out as a key player in providing ISBN numbers, barcodes, and other essential publishing services. In this article, we will explore the role Bowker plays in the self-publishing world, why ISBNs matter, and how Bowker helps authors navigate the complexities of book publishing.
What Is Bowker?
Bowker, a leading publishing agency based in the United States, is best known for being the official ISBN provider in the country. Founded in 1868, Bowker has a long history of serving authors, publishers, and libraries. As an official ISBN registration agency in the U.S., they are responsible for assigning ISBNs to books published within the country.
Though they offer a variety of services, Bowker is particularly known for offering ISBN numbers, which are unique identifiers assigned to books, helping them get listed in global bibliographic databases. These databases, such as the Books In Print database, make it easier for booksellers, distributors, and libraries to locate, order, and distribute books. For self-publishers, this access to global markets is crucial.
What Is an ISBN and Why Is It Important?
ISBNs are integral to the book publishing industry. Standing for International Standard Book Number, an ISBN is a 13-digit identifier that distinguishes a book from all others. Each edition of a book—whether it’s in print, digital, or audiobook format—requires a unique ISBN.
An ISBN allows retailers, libraries, and distributors to easily manage, catalog, and sell a book. Without an ISBN, a book is virtually invisible to the broader book-selling ecosystem, including online platforms like Amazon or Barnes & Noble. An ISBN essentially acts as a fingerprint for a book, ensuring that it can be identified, tracked, and sold in a systematic way across the globe.
Why Choose Bowker for ISBNs?
Self-publishers in the U.S. overwhelmingly turn to Bowker for their ISBN needs. Here’s why:
- Official ISBN Agency for the U.S.
Bowker is the only official ISBN registration agency in the United States, meaning that any book published in the country must go through Bowker or a Bowker-approved service to obtain a valid ISBN. By purchasing ISBNs directly from Bowker, authors can ensure that they are getting legitimate, globally recognized identifiers.
- Range of Publishing Services
Beyond ISBNs, Bowker provides a suite of tools designed to assist self-publishers in managing their publishing projects. These services include barcode creation, which is essential for print books, as well as tools for tracking sales data, creating metadata for book listings, and even marketing services. Bowker’s offerings help authors present a professional image, which can make a significant difference in the competitive world of book publishing.
- Control Over Book Ownership
Purchasing an ISBN through Bowker allows authors to retain complete control over their work. In contrast, some self-publishing platforms offer ISBNs for free, but at the cost of assigning the publisher status to the platform, which can complicate matters for authors seeking to maintain ownership and control over their intellectual property. With Bowker, the author is listed as the official publisher, allowing for full creative and commercial control.
- Global Reach
Books with Bowker-issued ISBNs are automatically listed in Books In Print, a globally accessible database used by book retailers, libraries, and distributors. This means that books are instantly discoverable by potential buyers worldwide. For self-publishers looking to expand their readership beyond U.S. borders, this is an invaluable resource.
Bowker’s Additional Services
While Bowker is best known for ISBN registration, the company offers several other services that are critical for self-publishers aiming for professional standards. These services include:
- Barcode Creation
Barcodes are essential for selling physical copies of books. Bowker provides easy barcode generation services that align with ISBNs, ensuring that your book is ready for retail distribution.
- Metadata Management
Proper metadata is crucial for making books searchable and discoverable in global databases. Bowker offers tools to help authors create accurate and detailed metadata, including title, author, description, genre, and keywords, all of which improve a book’s visibility in searches by distributors, retailers, and libraries.
- Self-Publishing Support
For new authors navigating the complexities of publishing for the first time, Bowker offers resources and guidance on everything from creating a professional book layout to understanding how to distribute a book across various online platforms. Their support goes beyond technical aspects, providing strategic advice on how to reach readers and succeed in a crowded marketplace.
- Marketing Tools
Bowker’s services include options for enhancing book discoverability through marketing tools such as book reviews, reader reviews, and online promotions. By using these resources, authors can boost their book’s visibility and sales.
Steps to Register an ISBN with Bowker
Getting an ISBN through Bowker is a straightforward process. Here’s how it works:
- Create a Bowker Account: The first step is to register an account on Bowker’s website, MyIdentifiers.com. This platform is where authors can manage all their ISBNs and publishing-related resources.
- Purchase ISBN(s): Authors can buy a single ISBN or multiple ISBNs in bulk. Since each version of a book requires its own ISBN, buying multiple ISBNs upfront is often more economical for authors planning to release multiple formats, such as paperback, hardcover, and eBook versions.
- Assign ISBN to Your Book: Once the ISBN is purchased, it needs to be assigned to the book’s details, including title, author, and publication format.
- Create a Barcode: If you’re publishing a physical book, Bowker allows you to generate a barcode that retailers can use for inventory management.
- Register Your Book in Global Databases: After completing the ISBN assignment, Bowker automatically registers your book in Books In Print, making it discoverable by retailers and libraries worldwide.
Conclusion
In today’s self-publishing landscape, acquiring an ISBN is not just a formality; it’s a vital step in ensuring that a book reaches its audience. Bowker, as the official ISBN provider in the U.S., offers self-publishers a reliable and comprehensive platform for managing their book’s global presence. From ISBN numbers and barcodes to metadata management and marketing tools, Bowker simplifies the complexities of publishing, enabling authors to focus on their craft while ensuring that their books are accessible to readers worldwide.
For authors seeking full control over their publishing journey, Bowker is an invaluable resource that opens doors to global distribution and success.