The gaming industry is constantly evolving and adapting to modern-day markets, from the rise of eSports, the development of new game titles using new technology to change the way we play, and even the improvement of live casino games, all of which have changed the way the gaming industry has evolved. With the progression of the industry comes investment opportunities from some of the biggest celebrities in the world, which is what we will be looking at today.
Rihanna
One of the most recognisable names in the music industry, the Barbados-born musician Rihanna is known all around the world for some of the most popular songs ever released. With a music career spanning over 2 decades, she has been awarded 9 Grammys and so many other music awards, making her one of the most decorated artists in the world. Not only has Rihanna captivated the world with her incredible singles and album releases, but she has also introduced some massive brands and businesses to the market, one of which she has used to get involved in the gaming industry. Rihanna’s beauty brand, Fenty Beauty, got her into the gaming industry by helping game developers, Riot Games, with makeup and fashion aspects of their extremely popular 2009 release, League of Legends. As one of the biggest games in the eSports industry, this was a huge jump for the singer, but one that has cemented her name in yet another industry.
David Beckham
David Beckham is one of the biggest names in football, playing for some of the biggest clubs in the world, including Manchester United, Real Madrid, PSG and AC Milan. His footballing career was nothing short of iconic; he became a legend of the sport and even played a big part in trying to reach success with the England national team. Since his retirement, Beckham has been involved in many business ventures, from releasing his own fragrance to founding his own football team and even investing in the gaming industry. The 6 time Premier League winner invested in a global eSports team, specialising in competitive gameplay, including championships and tournaments. The investment Beckham put into Guild eSports was massive, assisting them in competing more frequently and bringing in some of the top players to represent them on an international scale. Beckham’s involvement in the gaming industry is huge, and he isn’t the only celebrity to invest in an eSports team.
Jack Black
Jack Black has a range of talents he is well known for, whether it’s his acting career, humorous personality and comedy shows, or even his singing career, he has remained one of the most popular entertainers for decades. He has been recognised for his contributions to the entertainment industry in many ways, but one of his passions away from his everyday work is gaming. Jack Black has shared his love for gaming and the ability to immerse himself in video games, even taking it a step further and producing a YouTube channel to share his gaming content in 2018. In 2009, he assisted in the production of the title Brutal Legend, being involved in the creative aspects of the game, including humour and dialogue, adding that typical Jack Black twist to the game. In recent years, however, Jack Black has showcased his love for the game Minecraft, sharing his gameplay on his YouTube channel and even featuring in the 2025 hit movie, ‘A Minecraft Movie’. His contribution to the gaming industry and his love for the industry are clear, as he shows no sign of slowing down with his video game obsession.
Drake
One of the most famous artists of the modern era of music, Drake, is another massive name who has invested in the gaming industry. The 5 time Grammy winner has produced some of the biggest songs of recent decades, combining his personality and culture into his work. Drake has never really expressed his passion for the gaming industry; however, this came clear in 2018 when the Canadian artist became co-owner of the massive eSports organisation 100 Thieves. The investment was massive for the industry, encouraging other big names and celebrities to get involved with the competitive gaming scene. Since the investment of Drake, 100 Thieves has grown even bigger than they once were, even collaborating with the likes of Adidas. As of 2025, Drake is still the co-owner of this massive gaming organisation and continues to contribute to the competitive gaming and eSports industry.
Final Thoughts
The gaming industry is forever evolving, with new developments coming each and every year, with new games, events and related movies being released. With the celebrity investments, it has only helped speed up this growth, and it’s likely that more celebrities will become involved with the industry after seeing the success and opportunity that comes from it.