Getting featured on Google News is no longer a luxury; it’s a strategic move for startups and brands looking to build authority. As organic reach on social media becomes more difficult to maintain, more founders are shifting their focus to press coverage that ranks in search engines and provides long-term value.
However, for non-media companies, the real question is not whether Google News works, but rather how to submit a press release to Google News in a way that’s effective, ethical, and affordable.
In 2025, there are dozens of press release services that promise visibility, but only a few provide legitimate Google News syndication via approved publisher networks. The following is a detailed comparison of the top service providers who produce real results, particularly for new businesses and founders.
Why Google News is Still Relevant in 2025
Despite the rise of social video and AI-powered content, Google News remains a trusted discovery channel. It not only ranks high in Google search results, but it also appears on the News tab, Google Discover, and is frequently picked up by journalists.
When your press release is published via a Google News-indexed source,
- Gets indexed within hours.
- Verified search terms show up under your brand name.
- Can generate new referral traffic sources through syndication.
- Improves your reputation in front of potential investors, customers, and media outlets.
The main challenge, however, is that you cannot simply upload a document to Google News. You require a publishing pathway.
3 Ways Brands Attempt (and Fail) to Get into Google News
Before we get into service comparisons, let’s figure out what doesn’t work:
Google Publisher Centre accepts only full-fledged digital publications through DIY submissions. Most company blogs and landing pages will not be approved.
When posting on free PR websites, it’s important to use Google News-approved domains. Otherwise, your content will not appear in the News feed, regardless of its quality.
Boosting Press Releases with Ads: While paid search and social ads can promote a PR link, they do not increase organic visibility or visibility in Google News.
Publishing through an approved and reputable third-party public relations network is a tried-and-true method.
Top 3 PR Platforms for Google News Inclusion (2025 Review)
1. Repo Rise (www.reporise.com)
Positioning: India’s most trusted platform for performance-driven public relations distribution.
What makes it stand out?
Repo Rise manually writes each press release, formats it to editorial standards, and works with Google News-indexed publishers. What distinguishes them is their understanding of regional and international audiences.
It is intended for bootstrapped startups, direct-to-consumer brands, and professionals seeking high-impact PR with visible proof of distribution.
Bonus: They also provide content writing, media outreach, and Google Discover optimisation.
2. BrandPush (www.brandpush.co)
Positioning: We offer an affordable press release service with guaranteed placements.
Overview: BrandPush publishes across 200+ sites, including major digital magazines. Their platform is ideal for brands covering lifestyle, fashion, and consumer technology news. Some of their publisher partners contribute to Google News.
Limitations include a lack of customisation, editing support, and manual review. Suitable for templated campaigns.
3. EIN Presswire (www.einpresswire.com)
Positioning: A US-based syndication platform that focusses on structured news targeting.
Key features:
EIN Presswire is useful for companies looking to enter the US and Canadian markets because it allows them to target by geography and industry. Many of their stories appear in Google News feeds.
Considerations: Slightly more expensive, and requires strong in-house copy to avoid editorial rejection.
What to Look for in a Google News Distribution Partner?
If you want to submit releases to Google News on a regular basis or keep your brand consistent across multiple publications, look for
- Google News verified domains or networks
- Manual content review, not just automatic publishing
- Transparency, with screenshots or live URLs as proof.
- Flexibility to customise the release for various markets or tones
- Pricing options that support long-term growth
Also, check whether the service provides:
- SEO Optimisation for Headlines and Subheadings
- Company boilerplate integration
- Structured schema markup (to improve SERP visibility).
- Inclusion in Google Discover or Top Stories Carousels
- Avoid using overly optimised or salesy headlines. Google News prefers journalistic and factual titles.
- Editors may reject a press release that does not include a quote from a spokesperson.
- Failure to include a dateline (City, Date) is a common cause of poor syndication results.
- Make sure your public relations content reads like news, rather than marketing copy.
Conclusion
If you’re wondering how to submit a press release to Google News, the answer is not to do it yourself, but to find the right partner. Platforms such as Repo Rise, BrandPush, and EIN Presswire provide brands with more transparent and results-driven options than ever before.
For startups, being featured in Google News can be a game changer — not just in terms of traffic, but also in terms of trust. It places you among legitimate publishers, improves your discoverability, and establishes long-term credibility that no ad can buy.
Choose wisely and get your story seen.