Credit offers are one of the most popular formats of affiliate programs in the financial sphere. They work on a pay-per-action model (Cost Per Action), in which the affiliate is rewarded for each targeted action of the user. In the case of credit offers, this may include applying for a loan, filling out an application form, opening an account, or even issuing a loan.
You can read about the benefits of financial offers here. This article also talks about the features of using credit offers.
Is it legal to use financial affiliate programs?
The use of financial affiliate networks, especially those related to the credit sphere, is a legitimate way for people who attract customers to banking and microfinance organizations. They operate in accordance with domestic legislation, but certain conditions must be met in order to comply with legal norms when using them. The work of the affiliate networks and the bank must be fully transparent.
Credit offers must be advertised in accordance with officially established legal norms, without deceiving users or misleading them. Personal data of customers should be collected and processed in accordance with the established norms. To avoid undesirable legal consequences, it is important to comply with all norms established in this area. If the affiliate program complies with all the norms of the law, the promotion of banking services is absolutely legal.
What is the target audience of bank offers?
In credit offers the target audience is people who are interested in obtaining financial services and execution of loans provided by banks. Among residents of large cities, the target audience is represented by middle-aged people who have a large enough income and want to borrow money to make large purchases – buying a car, apartment, house, etc. Residents of regions usually take loans for everyday needs – purchase of household appliances, payment for utilities or medical treatment, home repairs, etc. The target audience may also include entrepreneurs wishing to expand or develop their business and people with a complicated credit history who are interested in alternative offers.
What to consider when choosing the terms of cooperation with a lender
When choosing the terms of cooperation, take into account interest rates, the requirements of the banking company to partners, the amount of remuneration for attracted clients and other factors. Also, one of the key characteristics is the reputation of the lender. Cooperation with reliable banks helps to increase the confidence of customers, simplifies the process of attracting them. An important factor is the convenience of interaction – timeliness of payments, the possibility of obtaining statistical data, etc. The conditions may also be influenced by the chosen way of working – directly with the lender or through an affiliate program, this factor should also be taken into account when selecting the optimal format.