Okay, you want to be realistic; few people find it entertaining to be called by marketing people on the telephone non-stop. The moment you get that unusual sales call, the finger is already on the button to disconnect the call. The question then becomes, What if there was a way to pass on information and get our message across without actually irritating people? Introducing the favorite of today’s marketing professionals: ringless voicemail broadcasting—how to increase conversion without further annoying your audience.
If you don’t know what ringless voicemail is, let me introduce this type to you. It’s a cute-big li’l tool that allows you to simply pop a voicemail right into someone’s email, and never know the phone even rang. That is correct; no lunch disturbances, no moments of confusion when trying to guess who the stranger is. Just a small note that they can go read the next time they want to see something cute, expecting it to be unique.
Now, it’s time to discuss how to turn this gem to increase conversion rates and sales like a boss.
Why Personalization Matters
So before we go any further, let us begin with some practical insights that anyone would get as soon as they have to deal with BI. No one wants to be treated like they are just one of the many people that you are hoping to target for your product. Lovers of good interplay between humans enjoy it when someone has the time to greet them individually, whether it be via email, text message or even voicemail message. Now consider, how often are you greeted with a ‘Welcome to our voicemail, this is, dear customer’ compared to a familiar ‘Hey Jamie, we at X want to offer you this mightily special offer’. Which one seems to be more attractive to you?
If you can put a face, name or voice to the information, you’re more likely to get your recipient to sit up and take notice; people who feel they are valued are more apt to heed the message.
Why Ringless Voicemail?
Ringless voicemail is the ninja of marketing—it convinces you; it doesn’t beat you over the head with a hammer. Instead of calling your client right when a great moment on TV comes on, you simply insert an SMS that your client just has to pause to read. That is because it is more about attempting to go to the people you are interested in on the conditions that they set.
Think about it: Which is more desirable for you, that a potential customer becomes busy unable to pick up your calls or wait until they are free to listen to the message you will have pre-recorded for them? You’re more likely to get your foot in the door when the client isn’t distracted by children, messages, and cooking.
Are you in need of the best ringless voicemail service to help enhance your business revenue? Let’s dive into the next part of our series on cutting-edge client communication strategies: The Future!
The Magic of Personalization
Alright, let’s assume you are convinced of the use of ringless voicemail—but how do you customize it? Simple. Don’t mistake it for something big that you have to come up with, but it is simply a matter of concluding the message directly to the audience.
For the purpose of this particular explanation, let’s imagine you have a gym and you are currently offering some sort of discount. Rather than the following usually customary greetings, you could use: Hi [Client’s Name], This is Jake from FitLife Gym. I wanted to inform you we are currently having a promotional price for our memberships, and I thought you might be interested. And if you want to visit, please feel free to give me a call and tell me that you want more of the tour.
This also creates that feeling that you were directly communicating to the recipient and not a generalized message, and the chances of response are high because you are being specific and/or relevant to the recipient’s interests.
How to Personalize Your Voicemail Greeting
1. Keep it short and sweet: You need to bear in mind that nobody would be interested in listening to a five-minute’ speech on how great a particular product is. Ideally, between 30 seconds and one minute long, at most. It’s not a TED Talk; you’re just dropping a quick, personal message to somebody.
2. Be authentic: As humans, we can easily detect that the message we are receiving is coming from a robot. Clearly, do not use scripts, talk normally, and do not sound like an advertisement. And if you have a jokey kind of relationship because you both like to make fun of each other, that is fine too. Something like, “Guys, I had never thought of saying this, but this is definitely not another attempt to sell you something… but it really is; continue; it is worth listening though.”
3. Add a clear call to action (CTA): Don’t leave them hanging! When you are through sharing your message, don’t forget to inform them of what you expect them to do. Unlike ‘I’ll call you back’ or ‘Check the email I sent you’, ‘Please give me a call back’, or ‘Please click on the link in the email I sent you’ points the way.
4. Inject some excitement: The last thing you want is for them to feel bored when you are presenting your offer to them. Be joyful, but not overly enthusiastic in addressing the readers. Still, no one enjoys that ‘infomercial voice.’
Humor Helps (Seriously!)
Looking for an easy way to guarantee engagement? Then check this out. Humor. People like to have fun, so if you can bring humor and make them laugh, the likelihood is that they are going to listen to the rest of the message.
You can sometimes humor something like, “Hello [Client Name], this is [Your Name] again, just in case you have forgotten, we still have the latest offer here.” Just kidding! I pinky swear this is the last time I am going to bug you today…if you want me too! Humor makes it seem like you really are available and not some false personality, and clients prefer someone they can actually relate to.
Track Your Results
Once you have started your ringless voicemail campaign, do not expect great results just to pour in all on their own. Track your results! Monitor your audience and listeners and track analysed data of response and conversion rate. This way, though, you can still modify the aggregates of the next campaign to be more effective.
Final Thoughts
Exclusive ringless voicemail marketing is one more fantastic method to make calls to action without overloading individuals. With repetitive messaging, using a nonclinical approach with your potential clients, and letting them decide when to listen to your message, there are high chances of changing your prospect to a customer.
Thus, the next time you have a desire to make a call with a client, no use making a cold call. Why not use a personalized ringless voicemail to get those conversions up?
Or who wouldn’t wait for a voicemail that plays in the car without interrupting your favorite song?