The Brand’s DNA
After it was founded in 2015 by Rhuigi Villaseñor, RHUDE has created a voice that establishes a serious disruption in contemporary fashion. The Los Angeles-based label blends the raw street energy of streetwear with the reservations of luxury fashion, creating rhude clothes with an equally high impact for hypebeasts and luxury consumers alike. Villaseñor’s experiences as a Filipino-born Californian articulate the appropriation of American workwear into a unique, modern and multicultural reference.
Signature Aesthetic
Easily identifiable in design vernacular, RHUDE embraces a nuanced view of streetwear staples. The brand hones in on a selection of elevated basics (hoodies, tees, outerwear) and utilized higher-fashion fabrication and deliberate detailing to elevate their outfitting. The proper fit is shown in oversized and considered proportions, whereas the more vintage-derived graphics quality would depict worn-in characteristics when distressed. Artisan leather jackets, and tailored pieces, signal RHUDE’s aptitude for amounting to traditionally successful streetwear archetype.
Cultural Impact
The brand has seen rapid progress with natural celebrity adoption. Music stars such as Kendrick Lamar and Travis Scott, as well as athletes like LeBron James, are showing an interest in the style of RHUDE. Some of these endorsements turned the brand from an underground favorite into a streetwear wholesale sensation, and yet it preserved its edge. Additionally, RHUDE has continued to work with brands like Puma and Thierry Lasry in tandem with business partners, without losing sight of who they are.
T-shirts from Rhude pair streetwear with luxe high-fashion glamour.
The bold graphics, vintage washing and easy-fit means every design feels effortless in coolness. A rhude t shirt conveys the image of a brand that creates strong visuals with – raw sophistication, and the tees you’ll want to wear every day. Premium quality fabrics with distressed shirt designs feel lived-in and relaxed. You can layer or wear the t-shirt alone for outfitting-able statements.
Investment-Worthy Pieces
RHUDE’s apparel provides both immediate style and lasting design relevance. Key pieces, such as the Traxedo pants (history of tuxedo stripes fused with sweatpant comfort), and bandana-print shirts now resonate as new classics. The brands outerwear – especially the leather jackets and technical parkas, present some of the most coveted offerings in modern streetwear. Each collection is a new take on the offering but stays true to RHUDE’s design ethos.
The RHUDE Customer
RHUDE is a fashion brand for people who enjoy wearing clothes with an element of substance. The designs communicate this sentiment whether the wearer is necessarily wanting to create a bold push through streetwear, or perhaps even favoring minimalism while preferring to partake in understated luxury. Both wearers would contribute to a similarly coherent aesthetic. It’s the versatility of the garments, in terms of being dressed both up and down, that makes RHUDE garments significant pieces of clothing in both minimalist and maximalist wardrobes today. RHUDE clothing echoes the sentiments of wearers that utilize dress/clothing as a personal expression, as well as a commentary on a culturally relevant moment in time.
Future Directions
As RHUDE grows, the brand is branching out into categories providing a platform for deeper sustainability efforts. The recent footwear and accessory collections are evidence for Villaseñor’s ambitions, while his simultaneous role as Creative Director at heritage brand Bally indicates a level of recognition within the industry. What has not changed is RHUDE’s dedication to an authentic approach to design – designing clothing that feels both ‘now’ and but also timeless in a more disposable fashion mitigation world.