Step-by-Step Guide to White-label Card Issuing


Make a memorable first impression and boost your marketing efforts with a white-label card — a corporate-oriented product that allows bypassing generic cards and integrating your brand color palette and logo into unique designs. Whether you’re heading up a fintech startup, leading restaurant chains, or promoting an e-commerce platform, Wallester helps reflect your brand and issues cards for your customers and employees, for instance, for separate payroll or corporate expenses. In this guide, we’ll lead you through the entire process of white-label card issuing, from signing an agreement to holding in your hands the coveted card with your logo.

Step 1: Signing on the Dotted Line

To begin cooperation with Wallester, you need to sign a Letter of Intent. The process is straightforward: sign the agreement, choose the payment plan, and enroll in the subscription model to cover the ongoing maintenance of the white-label card program. The latter step is crucial because physical and virtual cards require constant maintenance, even after the release.

Step 2: Finish the Necessary Paperwork

Skip the hours spent in the receptionist’s office and apply for white-label card issuance digitally: submit detailed information about your business, accounts, and compliance with local regulations online. The financial sector complies with many rules on regional, national, and international levels, so some degree of bureaucracy is unavoidable to cover all the grounds and be on the safe side.

Step 3: Product Customization

With all the paperwork behind, it’s time for the exciting stuff: choose a perfect image and personalize your Wallester white-label card. Of course, card designs go beyond adding a logo to a standard layout. To better reflect your brand, choose a ready-made template, craft your own, or order a custom design from the provider. 

Visuals aside, it’s time to determine your card type: choose between credit, debit, bonus, or prepaid card and add the extra parameters, like limits, transaction rules, cashback, or other rewards. Making an informed decision is crucial for ensuring maximum user satisfaction.

Step 4: Technical Integration

Although you can bypass third-party white-label card issuing providers and contact VISA or MasterCard directly, keep in mind that payment systems are extremely scrupulous about the counterparties they work with. The seemingly simple process will quickly transform into a quagmire, dragging for months without a guarantee of success. Wallester is a trusted VISA partner, which helps accelerate the process tenfold and take the technical burden off your shoulders. Our staff will lead you through each step and manage integration with your existing systems.

Step 5: Compliance Checks

To move your planned card program one step closer to reality, you must comply with anti-money laundering and Know Your Customer checks. This may sound intimidating, but it’s a routine check to prevent fraud and ensure the cards are used with a legitimate purpose. After collecting the necessary information, Wallester will fill out and submit the required forms and take care of ongoing monitoring to ensure you get a quick permit.

Step 6: Pre-Launch Testing

Nothing is error-prone. Before launching a product, it’s essential to double-check that everything runs smoothly to avoid even minor mistakes. Wallester experts will conduct all the possible real-life transactions in a controlled environment to ensure that all the systems function properly. This precaution is crucial for creating a high-quality product that works without a glitch.

Step 7: Launch

Although designing your personal card is exciting, nothing tops the launch day. Imagine your program going live, with employees and customers using tailor-made cards with your logo to cover corporate expenses or access day-to-day business-related perks, like cashback or earning frequent-flyer miles. Utility aside, these cards promote your business by moving the branding and marketing to the next level.

Even after the launch, ongoing monitoring is crucial to ensure that all the processes — legal, administrative, and technical — function like a well-oiled machine. Whether running a small startup or leading a big enterprise, constant maintenance is challenging unless you’re delegating the responsibility to Wallester. The team of experts will bear the responsibility of ensuring compliance with ever-changing regulations, ongoing improvements incorporating brand-new features, and technical maintenance to allow you to provide glitch-free service.

White-label card issuing is challenging, especially if you’re embarking on this journey solo. Wallester offers a hassle-free solution that will help accelerate the process so that your employees and clients hold the coveted branded card in little to no time.