Tips for Optimizing Your eCommerce Platform for Speed, Security, and Scalability


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There is no doubt that we have been successfully living in a fast-paced world of online shopping for a long time now. Here, e-commerce platforms are recognized for their importance in the market as they happen to be a significant part of our everyday lives. Every e-commerce development company is well aware of the fact that the three most important features of these platforms are speed, security, and scalability.

Cloudflare has reported that approximately 47% of customers expect a website to load within 2 seconds or less. The conversion rate for websites that load within 2.4 seconds was estimated to be 1.9%. Whereas, websites loading within 3.3 seconds had a lower conversion rate of 1.4%.

Similarly, according to Security Magazine, approximately 66% of online consumers will not trust a company following a data breach.  By having a look at these stats, you can easily understand that every e-commerce platform must be fast, secure, and scalable. 

Let’s dive deeper into this article and look at a few tips that can help you optimize your e-commerce store.

Optimize Your E-Commerce Platform for Speed

There is no doubt that a slow platform can lose customers immediately. When a website takes more than enough time to respond, customers get easily frustrated. However, you can focus on the following tips to speed up your store.

  • Compress Images and Files

One of the primary reasons to slow down a website or large image files. You can use image compressing tools like TinyPNG to compress these pictures without amending their quality. Also, try to reduce the size of your HTML and CSS files by enabling Gzip compression.

  • Use a Content Delivery Network (CDN)

A Content Delivery Network helps to store website media on global servers. This network delivers images and videos from the nearest server to a website for visitors. Retailers can focus on high-quality CDN platforms like Amazon CloudFront or Cloudflare.

  • Optimize Code and Minify Resources

Having a lengthy code can negatively impact your website. You can lessen the size of your JavaScript, HTML, and CSS files using different tools. Another way to streamline your code base is to get rid of unnecessary scripts or plugins.

  • Enable Browser Caching

Browser caching is a way through which browsers can temporarily store the data of a website you visit. It helps our website to load quickly on your next visit.  Retailers can earn caching headers on their platforms through built-in server configurations to improve the website’s user experience.

  • Choose Fast Web Hosting

Website speed also depends on the hosting provider you partner with. Collaborate with a hosting provider recognized for improved uptime and SSD storage.

  • Monitor and Test Regularly

Experts recommend using Google page speed insights to monitor and test your website regularly. It is a great way to analyze any ideas that can negatively impact your e-commerce website’s speed.

Optimize Your E-Commerce Platform for Scalability

Website owners must understand that their e-commerce platform will generate higher traffic as the platform starts to grow. Have a look at a few tips through which you can keep your website performing smoothly, especially during shopping events or sales.

  • Choose a Scalable Hosting Solution

Try to invest in cloud-based hosting solutions like Google Cloud or Microsoft Azure. These platforms offer built-in features through which you can improve your server resources. Doing so can help to improve website speed during higher traffic.

  • Use a Microservices Architecture

You can transform your platform by breaking down the entire setup into smaller and independent services. For instance, Transforming the checkup processor product catalog into an individual feature can improve scaling.

  • Implement Load Balancing

Load balancing is a technique through which you can distribute your website traffic across multiple servers. Fortunately, the AWS hosting provider offers different services through which you can improve website performance during high traffic.

  • Optimize Your Database

Remember that having a large database can slow your platform speed. Make sure to get rid of unnecessary data regularly to index your tables for faster queries. Moreover, you can speed up your platform by enabling the caching of your database.

  • Plan for Traffic Surges

Retailers can get help from the Google Analytics tool or others as it helps to predict peak traffic hours. By doing so, you can activate your caching services and pre-scale your resources during these hours. 

  • Test for Scalability

One of the finest ways to manage heavy traffic is to invest in tools like BlazeMeter or Apache JMeter. Using these can help you find the areas of improvement through which you can distribute your traffic.

Optimize Your E-Commerce Platform For Security

Every recognized web design and development company in new york understands the importance of website security. It is because a single breach can ruin the reputation of your brand and take your customers forever. By following these steps, you can secure your platform easily.

  • Use HTTPS and SSL Certificates

Having an SSL certificate can encrypt your website data between your customers and the platform. It is the easiest way to prevent hackers from stealing sensitive information.

  • Regularly Update Software and Plugins

Having outdated software can provide areas for hackers to enter. You can get rid of these vulnerabilities from your website by updating your platform, extensions, and plugins to the latest versions.

  • Implement Two-Factor Authentication (2FA)

The two-factor authentication is a method through which websites can enable a second method for the authentication of a user ID. This way, you can keep your passwords and login credentials extra secure and prevent scamming.

  • Set Up a Web Application Firewall (WAF)

Having a firewall can help you to monitor and filter incoming traffic. It helps to block any kind of malicious activity and prevent being attacked through SQL injections or cross-site scripting. Retailers can invest in popular WF platforms like Sucuri or Akamai.

  • Regularly Back Up Your Data

By having a regular backup of your website, you can easily restore your entire data in case of losing it. Try to enable automatic backup and storage of your platform on multiple locations like the server or cloud.

  • Conduct Security Audits

Make sure to get your website checked through regular security audits and penetration testing. It is the easiest way to identify any loopholes in your website and make it secure.

  • Educate Your Team

Do not forget human error when talking about the security of your website. It is one of the leading causes of security breaches. Educate your team to recognize missing emails and follow best security practices like strong passwords and authentic credentials.

Are You Ready to Optimize Your Website for Speed, Security, And Scalability?

Always remember that speed, security, and scalability are considered the basic pillars of a successful e-commerce website. By improving the speed of your website, you can provide users with a better experience every time.

Similarly, having a scalable website makes sure you can grow after expanding your venture. Finally, having a secure website is necessary to gain customer trust and build long-term relationships. Try to pay attention to all the tips discussed earlier to optimize your website.

Also, feel free to share any other tips or talk about any other tools that can help in optimizing e-commerce websites.