If you want to measure the success of your social media marketing strategy, it is essential to check your performance, especially if you are using Instagram. It helps you understand when the right time to adjust the analytics strategy is or when a new idea is working in your favour. But when digging into your Instagram metrics, you may not always be clear about where to start.
Instagram metrics are the measurements of performance that help you track how your content on this social media platform is doing and how your audience is responding to the same. It includes those who have viewed your posts, interacted with, liked your content, and more.
It is vital to track your Instagram metrics from time to time. If you ignore it, you will be left in the dark when understanding the results of your efforts. There are many reasons why tracking your Instagram insights and metrics will work in favour of your business:
- Instagram metrics let you know which content your audience prefers.
- Instagram metrics help keep your strategy in line with company objectives.
- Instagram metrics help you measure specific campaign success.
How to Measure Your Success and Improve Performance Using Instagram Insights?
If you haven’t measured Instagram insights for your Instagram business page, now is the time to do so. Fret not, you can get started by using the following:
Reach
Reach tells you how many people are seeing your content when you post it on your account. Although reach and impressions may sound the same, they are different. Your IG reach indicates actual views of your content, while impressions mean it was displayed but may have not generated a click or any other form of engagement. For broader reach you can also try using a instagram smm panel, to gain traction from like minded audience.
Impressions
Impressions tell how many times your content is being seen on Instagram. It will let you know the number of individual times a piece of content has been viewed by the existing and potential audience. It is crucial because many impressions may mean that a specific piece of content was liked, and people want to return to it. But when it comes to IG ads, too many impressions may backfire on you.
Follower Growth
Another metric is follower growth, which tells you whether your follower count is increasing or declining. When you want to evaluate a growing or shrinking follower count, some context is crucial, especially when you see random spikes or drop-offs due to things like one-time promotions or paid social ads. We advise you to measure your follower count.
Understanding what is working or what is not working is important within the context of your overall Instagram marketing strategy. Ensure you know the types of content to continue creating and which content is not helping your profile with expected growth.
Profile Views
The number of views is responsible for displaying the number of visits your profile has received in the analysis period. You can also use this metric to compare it with previous periods. Furthermore, you can evaluate the strategies to drive more views to your account and determine how these results may be improved.
It is vital to understand that post frequency makes all the difference in getting more visits and being able to analyse this data more accurately.
Stories
Like posts, you can also analyse the performance of your stories to track the overall growth of your profile and business on Instagram. Besides the reach and impression number, stories provide insight into all kinds of interactions you may have with posts, including forward or back touches, replies to messages, and exits from users who have left their stories.
It is vital to mention that this data is relevant for those who want to make Instagram content more strategic and target a more specific audience.
Saves
Saves tells you the long-term value and relevance of your content. When any user saves your post, it is more than just a fleeting interaction. It becomes a straightforward indicator that your content is loved by your followers and potential followers. Saves also signals to IG’s algorithm that your content is of high quality and deserves more attention.
Comments
When it comes to evaluating the performance metrics of your Instagram profile, there is a big difference between likes and comments. Likes are easy to dish out and oftentimes you cannot be certain if a post was truly seen by your followers. On the other hand, comments give a crystal-clear picture that your comment is getting noticed.
Whether positive or negative, comments left on your post indicate that your content is engaging and is leaving some impact on people viewing your profile. If positive, it becomes a factor in determining community building and establishing a loyal fanbase.
Takeaway
It is vital to analyse your Instagram metrics from time to time. When all of them are in hand, you can start reporting your progress, make changes, counter the loopholes, and grow your business.